Mount Pleasant’s new Starbucks Reserve café opened a week ago. It’s unique in that it’s a project of Starbucks “firsts”. That is, it’s the first Reserve Bar in Vancouver and Western Canada – and the first and only Starbucks in Canada to have the reputable Black Eagle espresso machine.
Looking back, this used to be your regular Starbucks. Then they closed and took a sledgehammer to a wall which separated them from a grocery next door. In the same way, it seems this chain is hoping to knock down the mainstream Vancouver coffee drinker’s perception of what Starbucks is all about.